Branding

Project Roles
Art Director, Designer, Illustrator

Skills
Art Direction, Branding, Design, Illustration, Packaging Design

Media
Art, E-Commerce, Packaging, Product

animation of luna gin bottle rotating left and right, featured work for branding, art direction, and graphic design
luna fizz can on blue velvet background, featured work for branding, art direction, and graphic design
two clear cocktail glasses with the luna gin logo on it, containing a citrus beverage, featured work for branding, art direction, and graphic design

Luna Gin

After making gin at home during COVID, sisters Jess and Ryan have decided to create their own gin — Luna. Living in Chicago, their hometown, they grew up going to the Doane Observatory at the Adler Planetarium to look up into space and have been amazed by the vastness of it ever since. They asked for their packaging to show an appreciation for light and dark, galaxies and dreams, and colorful gradients and abstract shapes.

Services: Brand Identity, Packaging

a white mini bottle of naava's the savior brightening eye cream, on white background with shadows overlaying the product and background, featured work for branding, art direction, and graphic design
three outlined iPhone frames with three different screenshots of naava's skincare website, showing products and a model, close-up photo of a woman in the background, featured work for branding, art direction, and graphic design
twelve squares making up a 3x4 grid, containing images of models, products, text, and nature, featured work for branding, art direction, and graphic design

Naava Skincare

Famous NYC beauty bloggers Esther Klein and Ruby Faciane have created their own skincare brand called Naava with the taglines ”Never Say Naava” and ”Beauty Begins with You.” After reviewing hundreds of skincare products and having several go-tos for different purposes, they decided it was time to bottle products that met ALL their needs. Their first batch of products include: The OG (body glow lotion), The Savior (brightening eye cream), and The Elixer (hydrating serum). They wanted their brand to be modern, clean, minimalistic, and earthy; and match their belief that skincare should be individualistic and accessible to all. Their audience is young adult to millennial women.

Services: Brand Identity, Packaging, Social Media

woman holding a colorful bag that says "summertime hoppiness", colorful mural with illustration from summer hoppiness in the background, featured work for branding, art direction, and graphic design
colorful illustration of sunglasses with tongue sticking out and rainbow hair, setting is a beach with alien ships and eyes creating rainbow circles in the sky and around the beach, featured work for branding, art direction, and graphic design
woman wearing a white sweatshirt, with navy blue stripe around shoulders and arms, colorful illustration (on the front) of sunglasses with tongue sticking out, featured work for branding, art direction, and graphic design

Summertime
Hoppiness

Matt and Brian, owners of Two Guys and a Brewery in Seattle, launched a new beer called Summertime Hoppiness and needed an illustrator to design their can. The vibes are psychedelic and hippy with an eye-catching color palette (opposite of rainy Seattle vibes).

Services: Packaging, Illustration

Hi friend!!

Thank you for making it this far! You are the 1% of viewers who have taken the time to read the text on my website. Whether you’re an acquaintance or past, present, or prospective client… you rock!

All this leads me to say—the above projects are self-initiated and work that I’ve been inspired to do.

If you’ve even made it to this point, reading these lines as well, I’d like to offer you a free consultation or office hour. Just fill out this form (if you’re interested), and we can connect. Best wishes & smiley vibes :) :)